Sweden's Pricer Q1 sales fall but returns to profit on direct sales model in Nordics

Pricer AB

23/04/2026 06:22

Overview

Sweden retail tech provider's Q1 sales fell yr/yr, gross margin improved to 25.3%

Company returned to net profit in Q1 after prior-year loss

Operating expenses rose due to increased marketing and shift to direct sales in Nordics

Outlook

Company expects lower operating expenses by about SEK 17 mln annually from organizational changes

Pricer sees signs of potential improvement in the North American market

Company says market climate remains cautious but sees strong long-term demand drivers

Result Drivers

CANADIAN TIRE PROJECT COMPLETION - Q1 sales were lower as Canadian Tire completed most electronic shelf label installations, reducing new sales in Canada

GROSS MARGIN IMPROVEMENT - Gross margin rose to 25.3% due to lower production costs, higher Plaza revenue, and product portfolio consolidation

NORDIC DIRECT SALES - Transition to direct sales in the Nordics improved margins and strengthened sales in that region

Company press release: ID:nWkr46cY7W

Key Details

Metric
Beat/Miss
Actual
Consensus Estimate
Q1 Sales
SEK 487.70 mln
Q1 Basic EPS
SEK 0.04
Q1 EBIT Margin
2.20%
Q1 Operating Profit
SEK 10.70 mln
Q1 Order Backlog
SEK 390 mln
Q1 Orders
SEK 465.70 mln


Analyst Coverage

Wall Street's median 12-month price target for Pricer AB is SEK5.25, about 50.2% above its April 22 closing price of SEK3.50

The stock recently traded at 8 times the next 12-month earnings vs. a P/E of 6 three months ago

For questions concerning the data in this report, contact Estimates.Support@lseg.com. For any other questions or feedback, contact reuters.support@thomsonreuters.com.

(This story was created using Reuters automation and AI based on LSEG and company data. It was checked and edited by a Reuters journalist prior to publication.)